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想知道誰是你產品最好的目標用戶? 眾多目標群體中誰的購買力最強? 不知道客戶的喜好是什麼? 不知道客戶的決策標準和可接受價格?

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產品/服務策略

不知道產品/服務要怎樣轉變去符合中國市場? 想找到可以合作的生產代工或中間人。 不知道產品的包裝是否符合大陸市場的風格?

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競爭優勢策略

在大陸有什麼競爭對手? 在什麼地方不應該和競爭對手直接衝突? 除了用知識產權,還有什麼手段可以保障自己? 在當地的競爭產品有什麼優勢和賣點?

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行銷策略

應該如何定位自己的品牌? 怎樣包裝產品和突出亮點? 在看重口碑的大陸應如何打造品牌? 怎樣的推廣才符合當地文化?

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行銷渠道策略

什麼媒體去進行推廣會較為合適? 微信和微博是線上推廣唯一的選擇? 在大陸的網絡推廣應該如何做? 有什麼可以合作的代理商或服務方?

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通路策略

是否開設門店?又或寄賣,還是會開設網上的商店? 產品具體應放在什麼的平台/門店上? 怎樣設立自己在大陸的商店(線上/線下)

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宏觀策略

公司長遠在大陸應該如何發展? 在大陸會面對什麼的市場風險? 如何在大陸找到之前沒有想像過的商業機會?

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法務和人事策略

如何在大陸成立公司? 如何招募第一個員工? 如何在大陸找到可靠的合伙人?

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案例:跳出框框的方法

義大利客制化手錶

某意大利定制化手錶品牌目標拓展中國客戶群,希望通過中國的電商渠道(如天貓、淘寶)進行推廣,委託 Synet 提供可行性建議。

Synet 服務及流程:

Part I:市場研究及電商渠道分析 Part II:銷售渠道分析及建議 Part III:渠道資源對接

項目成果:

-首期眾籌完成目標300%,成功獲取第一批中國客戶

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案例:避免文化陷阱

編程教育公司

某美國幼兒編程教育公司在當地市場已經有一定名氣,希望入華拓展。但對目標群、產品形態以及落地方式不瞭解和欠缺信心,委託Synet 提供相關的策略建議及幫助。

Synet 服務及流程:

Part I:市場分析及產品定位 Part II:入華策略制定 Part III:資源對接

項目成果:

-幫助客戶避開文化差異陷阱,更好理解中國市場,令投入更精準

-更有效幫助客戶推進產品的本土化,加速產品進入市場的速度

-令客戶精準地運用在華的考察時間,更直接和合作方見面,成果顯著

企業客戶對Synet咨詢服務滿意度達95%

企業客戶的評價

Synet的咨詢師直接是同行的前輩,幾次的咨詢已令我行業知識大增,而且除了旅遊行業,更找到廣告行業的專家同步為我想出雙十一策略,最後的方案喜出望外。我深信這種多人共創策略,是一個未來,而Synet已走在最前了!

John Chen

—線上旅遊服務行業 中國內地

Synet的咨詢成功幫助我快速瞭解中國市場,及時發現我們團隊成本投入問題,大大減少了不必要的浪費。幾萬的咨詢費用,最後幫我們省了百萬的不必要開支。加入一個多變的市場,得到指路明燈是非常重要,這也是我大力推薦Synet的原因。

Emily Wong

—電子商務行業 香港

 咨詢後,我非常滿意Synet咨詢師提出的分析和策略。但本人身在加拿大,難以同時在中國和加拿大兩地跑。幸好Synet推薦了一個可靠的服務商代為執行,現在微信公眾號等方面都不用擔心了。其實找到好伙伴就是成功的關鍵,而我相信Synet。

Daniel Roberts

—母嬰產品行業 加拿大

預約Synet的專員會談,讓我們幫助您找出方案

Synet 最新洞察

了解更多才是你在中國市場出奇制勝的關鍵,而Synet就是為你提供洞察和經驗

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